Curtis Lazure | Design and Creative Lead + Senior UX Designer at Nexus Communications

Curtis Lazure

curtis@clazure.ca
705.207.0625

Full Stack Product Designer

I am currently the Senior UX Designer & Design and Creative Lead at Nexus Communications where I oversee our UX career site development and Talent Attraction initiatives for some of North America’s largest companies including Walmart, Sobeys, Giant Eagle, Albertsons, Shoppers Drug Mart, CIBC, RBC and Loblaw.

EXPERIENCE
Nexus Communications | 2010 – Present
Design and Creative Lead

  • Led persona and conversion based web design and UX experience to increase traffic and attract high potential candidates through corporate career sites, significantly improving end user engagement
  • Created hiring campaigns for social marketing for LinkedIn, Facebook and Instagram that included copywriting, design and creative strategy resulting in over 100 million views, tens of thousands of applications and thousands of new hires
  • Part of the strategy team tasked to develop and guide key stakeholders in result driven solutions for hiring campaigns outside of social media, such as in-store hiring promotions and events as well as EVP (Employee Value Proposition) creation and implementation resulting in improved communications and a more unified employee message
  • Worked as a liaison between client and studio activation, which included managing expectations and timelines, as well as creative direction within my team members resulting in a streamlined and smooth experience  – as backed by positive client feedback surveys
  • Developed Total Reward, DEI, and Performance and Recognition initiatives reaching hundreds of thousands of employees across multiple companies and banners
Additional Roles Held
  • Instructional designer – e-learn developer
  • Motion graphic designer, storyboard artist
  • Sales and business development

Self Employed | April 2008 – 2010

  • Ran a freelance design and creative business which included design, account management and  business development for several Northern Ontario Industries including Health Care, Education and the Financial and Industrial Sectors
  • Led and created company wide rebranding for various businesses
  • Responsible for Web Design and UX development
  • Designed promotional material such as trade booths, brochures and swag
  • Created instructional and promotional videos used at tradeshows as well as instore
  • Managed client accounts

Petryna Advertising | 2002 – 2008
Senior Art Director

  • Managed and led studio team on creative direction and quality control
  • Developed web design and Flash coding
  • Strategized trade show layout and design
  • Performed graphic design and desktop publishing
  • Responsible for account management
  • Created 3D modelling and animations

50 Carleton and Associates | 1997 – 2002
Senior Designer

  • Coded websites in both HTML and Flash 
  • Illustrated and designed using Adobe products 
  • Created 3D modelling and animations
  • CBD (Computer Based Development) training modules for instructing Vale (INCO) employees on proper blast patterns, drilling and driving and maintaining large vehicles such as Scoop Trams
Education

Cambrian College of Applied Arts and Technology
Visual and Creative Arts,
Sudbury Ontario

Skills

  • Research
  • Client Interaction
  • Proposal and Pitch Development
  • Strategy and Design
  • EVP and Headline Copy Development

Design

  • UX/UI Design
  • Visual Design
  • Information Architecture
  • Personas
  • Journey Mapping
  • Storyboarding
  • Wireframe

Toolkits

Adobe Creative Suite

  • Photoshop
  • Illustrator
  • After Effects
  • In Design
  • Powerpoint
  • Acrobat Reader

Prototyping

  • Figma
  • Adobe XD

Development

  • HTML/CSS
  • WordPress

Licenses and Certifications

A snapshot of projects I have led...

Led the design and strategy for Shoppers Drug Mart’s and Loblaw’s various hiring campaigns such as social marketing
ads and job fair support materials
and swag.

Worked with Senior Product Managers in creating a library of Human Centric Leadership resources for employees to learn online. I led the design and strategy of HR marketing material such as leadership and DEI initiatives and contributed to storytelling through company wide videos.

Led my team to design, create and implement career microsites collaborating closely with Talent Attraction Managers.

I led my team to design and program an E-learn series on Leading with Purpose. Also contributed to various in house EVP initiatives, videos and marketing materials.
Worked with key Walmart stakeholders on creating a portal website for new hires to view and obtain resources for on-boarding. I also created talent attraction in store marketing material, and worked on HR videos.
Led the creation and writing of Giant Eagle’s EVP along with the corresponding brand guide. I also worked with HR to wireframe and design the UX for their talent attraction website.
Led Sobeys’ talent attraction and marketing initiatives which included dozens of Facebook, Instagram and LinkedIn social campaigns across Canada.

I also collaborated with HR for dozens of in store marketing promotions, career site upgrades and implementation as well as DEI and Recognition Programs.

Thank you for taking the time to view the projects I have participated in and led.  A deeper dive would allow me to walk you through how we met and exceeded our clients’ goals and expectations. 

I’d love to demonstrate how my skills and experience will contribute to your company’s success for both you and your employees.

Connect with me at: curtis@clazure.ca
LinkedIn
705.207.0625